Lighter by almost half.
42%
36 business areas, 100+ departments, one cleansing program. In the end, only 6% of the data was kept and archived.
Enterprise Information Management Information Lifecycle Management
Your Data Grows 26% Every Year. Your Budget Doesn't.
Information management built for what comes next. Pragmatic enough to deliver results in weeks, scalable enough to govern petabytes, and user-friendly enough that people actually adopt it. We cut storage costs, eliminate compliance risk, and build the clean data foundation your AI initiatives need.
Automated Lifecycle Management
Automated lifecycle management that frees your teams from admin overhead. Less bureaucracy, more time for the work that actually matters.
Sustainable Cost Reduction
Measurable savings that build up fast and compound over time. Not a one-off cut, but a lasting shift in your cost structure.
Audit-Ready, Employees Relieved
Solutions and structures that meet every legal and internal requirement efficiently, without adding bureaucracy to your employees' day.
AI-Ready Data Foundation
Clean, governed, and structured data that AI can actually work with. No garbage in, no garbage out.
THE DATA ICEBERG
Most enterprise data is redundant, obsolete, or completely unknown.
< 20%
OPERATIVE DATA
Updated · New · Active
> 80%
REDUNDANT
OBSOLETE
TRIVIAL
DARK DATA
Unknown & unclassified
Potential compliance risk
Who we work with
Why Now
The Era of Hoarding Is Over. The Only Question Is When You Act.
221 Zettabytes created in 2026. The old logic of "don't delete it, we might need it" is dead. The new default: delete everything, keep only what you must. It's not a question of if your organization needs professional data lifecycle management. It's when.
Cost Explosion
- Enterprise storage costs $3,300 to $30,000 per TB/year fully loaded
- 33-60% of stored data is ROT. You're paying to store data nobody will ever use again.
- Data grows 26% annually. Budgets don't. The hoarding era is over.
- The new math: delete by default, keep only what's required. Everything else is cost.
Gartner, Veritas Global Databerg Report
60%
of enterprise data is ROT
Compliance & Risk
- GDPR fines have hit €7.1B total. €1.2B in 2025 alone. Retention violations are a top trigger.
- GoBD, HGB, AO, GDPR: every regulation defines specific retention periods. Keeping data longer can be just as problematic as deleting it too early.
- 443 breach notifications per day in the EU. Every one starts with data that should have been deleted.
- "We kept it just in case" is not a legal defense. What you don't store can't be breached, fined, or litigated.
EDPB Enforcement Tracker 2025
€7.1B
total GDPR fines issued
AI Readiness
- Only 7% of enterprises have AI-ready data. The other 93% are training AI on garbage.
- 95% of AI projects fail due to bad data quality. You can't build intelligence on chaos.
- AI doesn't need more data. It needs the right data. Lifecycle management is the prerequisite.
- Delete the noise first, then what remains becomes your competitive advantage
Gartner, McKinsey AI Readiness Survey 2025
7%
of enterprises have AI-ready data
Walk In With Questions. Walk Out With Savings.
A free 60-minute session that turns your data landscape into a clear cost-reduction case.
What We Deliver
Eight Pillars of Information Lifecycle Management.
Unmanaged data drives storage costs up 25% year over year, multiplies compliance risk with every regulatory audit, and poisons AI models with noise instead of signal. These eight pillars turn that liability into a governed, AI-ready data estate.
ROT Transparency
Full transparency across every file share, mailbox, SharePoint, archive, and application. Our starting point for every strategy: we identify quick wins and structural issues before a single decision is made.
Strategy
Governance gaps, missing policies, undefined retention rules. We build the strategy that closes every gap and includes a change approach that takes your organization with you, not against you.
Lifecycle Implementation
End-to-end lifecycle policies from data creation to defensible deletion. The new default: delete everything, keep only what business or law requires.
Records Management
Regulatory-compliant records retention. Automated classification and disposition. Revision-proof where needed. Audit-ready documentation for GDPR, GoBD, and industry regulations.
Data Cleansing Projects
The fastest way to cut costs and build awareness. Especially after cloud migrations, most organizations realize how much ROT data they carried over. We turn that into immediate, sustainable savings and get your employees engaged in the process.
GDPR By Design & Default
Business can't keep up, stakeholders disagree, nobody owns the data. Sound familiar? We clarify accountability, break the silos, and make data minimization the default across your organization.
Archive & DMS
Two sides of one coin. Archives for cold storage and revision-proof archiving where compliance drives retention. DMS for complex filing structures where business processes are the driver. We design, implement, and migrate both.
CleanUp Challenges & Adoption
Technology alone won't change behavior. We design and run targeted change and adoption campaigns that create real awareness among employees. Gamified cleanup challenges, department competitions, and measurable participation that makes data hygiene part of your culture.
Real Results
Enterprise Use Cases.
Concrete scenarios where the shift from hoarding to governed deletion delivers measurable cost reduction, compliance, and operational efficiency.
Data Lifecycle in Action
Files gone. Every deletion defensible.
350M+
Legal, IT, and the business used to disagree on what to keep. We got them aligned on a single deletion policy and let automation take it from there.
Saved. Every single year.
€1.7M
A lifecycle strategy with a clear roadmap. The return doesn’t stop after the project. It shows up again every year.
Savings potential uncovered.
€8M
We put cleanup into the hands of the teams themselves, with a self-service platform. €240K was saved right away.
Files moved. Nothing lost.
5M+
Too complex for standard tools, so we built our own. Five million files moved from SharePoint into a custom DMS.
Departments, each with their own DMS.
8
One shared lifecycle catalog, then a document management system tailored to each department.
Sites archived. Zero manual effort.
21,000
Inactive sites are detected and moved to cold storage automatically. Nobody has to remember to do it.
Employees joined in.
3,000+
A company-wide challenge across OneDrive and SharePoint. Data hygiene stopped being an IT topic and became everyone’s business.
Our Tech Stack
ROI Explorer
The Business Case for Information Lifecycle Management.
Cost Reduction
Proven Savings Across Industries
Our clients don't just save on paper. Proven results include €1.7M in annual savings, an €8M data cleansing business case, and €240K in immediate savings. Across enterprise-wide programs, data volumes are reduced by an average of 42%.
EMPA client engagements
- Annual savings
- €1.7M
- Data volume reduced
- 42%
- Business case identified
- €8M
- Files deleted through policy
- 350M+
Get your personalized cost reduction projection in our free consultation
Book Free ConsultationCompliance & Retention
From Retention Chaos to Automated Compliance
GoBD, HGB, AO, GDPR: every regulation defines specific retention periods. Keeping data longer can be just as problematic as deleting it too early. We align stakeholders on deletion policies, implement automated retention labels, and make your organization audit-ready without the bureaucracy.
EMPA client engagements, EDPB Enforcement Tracker 2025
- Files governed by policy
- 350M+
- Retention label coverage
- 100%
- Total GDPR fines to date
- €7.1B
- Data archived with regulatory holds
- 6%
Get a retention gap analysis for your regulatory landscape
Book Free ConsultationArchive & DMS
From Legacy Chaos to Governed Filing
5M+ files migrated from SharePoint to custom DMS platforms using purpose-built tooling. 21,000 inactive sites automatically moved to cold storage. DLM catalogs and department-level DMS rollouts give every team the structure they need.
EMPA client engagements
- Files migrated to DMS
- 5M+
- Inactive sites auto-archived
- 21,000
- Departments with dedicated DMS
- 8
- Migration tooling built
- Custom
Assess your archive and DMS landscape in our free consultation
Book Free ConsultationCleanUp & Adoption
Technology Means Nothing Without Adoption
The best policies fail if nobody follows them. Our CleanUp initiatives across OneDrive and SharePoint have engaged 3,000+ employees, spanning 36 business areas and 100+ departments. Because lasting change starts when people understand why it matters.
EMPA client engagements
- Employees activated
- 3,000+
- Business areas enabled
- 36
- Departments onboarded
- 100+
- Data volume reduced
- 42%
Plan your CleanUp initiative in our free consultation
Book Free ConsultationOur Approach
How We Deliver.
Transparency first. Then strategy. Then implementation. Then adoption. One partner from boardroom to end user, zero handoff gaps.
Strategy
ROT transparency, data landscape analysis, retention roadmap and management-level alignment. We create visibility and secure executive backing before touching a single tool.
Project Management
Agile until the first plan is locked in. Then strict waterfall execution. We operate globally for strategy and locally for implementation. Clear milestones, tangible results at every stage.
Implementation
Policy configuration, cleansing execution, tool rollout and automation setup. We start small, prove impact fast, and expand with measurable results at every step.
Change & Adoption
CleanUp challenges, awareness campaigns, training and adoption tracking. Technology alone won't change behavior. Without willpower, we don't implement larger strategies.
How We Think
Management First
We work at management level and actively demand executive backing. Without organizational willpower, we don't implement larger strategies. Period.
Global Strategy, Local Execution
Strategy is designed globally. Implementation happens locally where needed. One framework, adapted to every region, entity, and regulatory context.
Start Small, Scale Fast
We begin with one department, one use case, one tangible result. Then we expand successively with proven impact at every step. No big-bang rollouts.
Transparency Before Action
First we create visibility over what exists. Then we build the strategy. Only then do we implement and drive adoption. No shortcuts in this sequence.
Adoption & Automation
Our clear focus: make it stick and make it automatic. Every manual process we implement has a path to automation. Every policy has an adoption campaign behind it.
Delete by Default
The mindset we establish: everything gets deleted unless there's a documented reason to keep it. This is the fundamental shift from hoarding to governance.
Packages
Transparent Engagement Models.
From a free consultation to a fully integrated data lifecycle program. Start where it makes sense for your organization.
ILM Consultation
Start Here
Free
60-minute expert conversation.
- Data landscape and ROT quick scan
- Retention gap check (GDPR, GoBD, industry regs)
- Cost reduction potential analysis
- Prioritized roadmap with quick wins
- ROI projection for top 3 initiatives
Single Pillar
Most popular
From €15,000
Full implementation of one pillar
- Design through deployment & tuning
- Lifecycle policy configuration
- Stakeholder alignment (Legal, IT, Compliance)
- 30-day post-launch support
- Knowledge transfer & documentation
- Operating model handover
Integrated Program
Get in touch
Custom
Multi-pillar rollout
- Data Lifecycle Assessment, Records Management
- Data Cleansing Program, DMS Migration
- Ongoing optimization & evolution
- Dedicated team & priority SLA
- Quarterly executive reviews
- Regulatory change management
Start the conversation
Let's Take Control of Your Data Lifecycle.
Sami MasshafiManaging Director